Imagine the following: You have a company selling some unproven wonder treatment to naïve customers. You get maximum-level political support – even from the President of the Republic and the PM. You’re getting multi-million public and private funding enabling you to produce “research” to bolster your marketing.

But the target population still doesn’t believe you. An ugly makeshift website with an unfriendly blog draws as much attention as your glossy campaign. Although it is maintained anonymously, it has higher credibility. The facts presented there are a threat to your business, you want to get rid of that. What shall you do?

Here is, what Valkee Ltd did.

1. Send a threatening letter

in which you demand to shut down the website.

If unsuccessful,

2. Let your lawyers send a threatening letter.

Luckily, you have Borenius, a leading law firm, at hand – at the expense of others.

If unsuccessful, start some

3. Text message stalking

Send the messages preferably in the morning (before 7:30 a.m.) or at night (after 8:00 p.m.). You may achieve a good shock-and-awe effect when the target is with the family, not expecting anything bad.

If unsuccessful, make a

4. Denunciation to the police.

The outcome may be disappointing (detailed description of the case here), because the website/blog does nothing illegal. The presented facts are correct, as you know.

Anyway, if unsuccessful, try a

5. Second complaint to the police

in which you decry the activities of that blog as a vital threat to your business. Urge the police to do anything soon. At least, it will keep the blogger busy and under pressure.

If all those methods are unsuccessful,

6. Hire a private investigator.

This may be outsourced to some of your pals. Their growing concerns about the failing investment could make them try a whole bunch of unconventional measures. You must convince them, that all negative publicity is caused by that blogger and his friends, not by your foul claims.

Security expert Dave may find out interesting things about one’s personal life (cut out from the JPG above). Keep it for later use. But next time avoid leaking the memos, because of your sheer incompetence with web techniques.

If still unsuccessful,

7. Contact the blogger’s employer.

This is, of course, a do-not for a civilized person. Use only if despair strikes. You may try to find out more details about your target. Or simply ask random things, to make clear you’re despicable enough to actually play that card.

Be aware, that the HR department may be used already to 3C-requests (criminals, crooks, and crackpots) due to the nature of that institution. Your questions may be redirected instead and cause further damage.

update: Pekka Somerto contacted my employer via phone and from a DNA welho.com e-mail (probably he changed it now to Elisa.fi). I received a HR call at home on my day off, and had to explain. An uncomfortable situation, as you may understand./-Ed.

If all is unsuccessful,

8. Leave the company

after all you’ve done.

Your pals/investors could help with parachuting you into a leading position elsewhere – even with comparable pay checks.

Then resume where you stopped: Selling flimflam devices. Enjoy life!

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