Tag Archives: Elisa

How to handle an unwanted blogger – the Valkee solution

Imagine the following: You have a company selling some unproven wonder treatment to naïve customers. You get maximum-level political support – even from the President of the Republic and the PM. You’re getting multi-million public and private funding enabling you to produce “research” to bolster your marketing.

But the target population still doesn’t believe you. An ugly makeshift website with an unfriendly blog draws as much attention as your glossy campaign. Although it is maintained anonymously, it has higher credibility. The facts presented there are a threat to your business, you want to get rid of that. What shall you do?

Here is, what Valkee Ltd did.


1. Send a threatening letter

in which you demand to shut down the website.

cease-and-desist letter by Valkee's CEO Somerto


If unsuccessful,

2. Let your lawyers send a threatening letter.

cease-and-desist by Borenius law firm

Luckily, you have Borenius, a leading law firm, at hand – at the expense of others.


If unsuccessful, start some

3. Text message stalking


Send the messages preferably in the morning (before 7:30 a.m.) or at night (after 8:00 p.m.). You may achieve a good shock-and-awe effect when the target is with the family, not expecting anything bad.



If unsuccessful, make a

4. Denunciation to the police.

The outcome may be disappointing (detailed description of the case here), because the website/blog does nothing illegal. The presented facts are correct, as you know.


Anyway, if unsuccessful, try a

5. Second complaint to the police

in which you decry the activities of that blog as a vital threat to your business. Urge the police to do anything soon. At least, it will keep the blogger busy and under pressure.



If all those methods are unsuccessful,

6. Hire a private investigator.

This may be outsourced to some of your pals. Their growing concerns about the failing investment could make them try a whole bunch of unconventional measures. You must convince them, that all negative publicity is caused by that blogger and his friends, not by your foul claims.


Security expert Dave may find out interesting things about one’s personal life (cut out from the JPG above). Keep it for later use. But next time avoid leaking the memos, because of your sheer incompetence with web techniques.

  • Guessing game: Who hired David as a private eye?
    • Hint 1 (symbolic picture):
      (symbolic picture only)
    • Hint 2: it begins with M.


If still unsuccessful,

7. Contact the blogger’s employer.

This is, of course, a do-not for a civilized person. Use only if despair strikes. You may try to find out more details about your target. Or simply ask random things, to make clear you’re despicable enough to actually play that card.

Be aware, that the HR department may be used already to 3C-requests (criminals, crooks, and crackpots) due to the nature of that institution. Your questions may be redirected instead and cause further damage.

update: Pekka Somerto contacted my employer via phone and from a DNA welho.com e-mail (probably he changed it now to Elisa.fi). I received a HR call at home on my day off, and had to explain. An uncomfortable situation, as you may understand./-Ed.


If all is unsuccessful,

8. Leave the company

after all you’ve done.


Your pals/investors could help with parachuting you into a leading position elsewhere – even with comparable pay checks.


Then resume where you stopped: Selling flimflam devices. Enjoy life!


Surprise: Elisa Oyj sells Valkee-succeeding Oura crap

Some twists in the Valkee saga still may surprise me. That one is hard to comment:



[ background 1 ] [ background 2 ] [ background 3 ]

The Oura ring is another gadget linked to unfounded claims, misleading advertising, and Valkee. Elisa Oyj‘s new Business Development Director is the former CEO of Valkee, and multiple Valkee employees now appear at Oura, which original name is JouZen Oy. Valkee’s co-founder is listed among the inventors of Oura’s founding patents. Among JouZen/Oura leaders is Petteri Lahtela, from Valkee’s Japan operations.

A so-called butt-on-bucket constellation, with helping hands by good old boys.

Valkee Ltd, Elisa Oyj and TEKES: Good Old Boys at Work

Valkee Ltd’s previous CEO Pekka Somerto has a new job, he tells at LinkedIn: Business Development Director at Elisa Oyj, a major finnish operator traded at the Helsinki stock exchange.

I won’t again talk about what I call his competitive relation with the truth, which he has publicly demonstrated at several occasions. I am just wondering how they took into account his performance as CEO of Valkee Ltd. Here the figure for his tenure, quite exactly that specific interval.

Valkee results in Pekka's tenure

Nothing against the new job. He is qualified. But at Elisa’s board of directors is Petteri Koponen. In the specific sub-commitee he is responsible for recruitment to the leading posts in the Corporation.

Koponen is founding partner of LifeLine Ventures, together with Timo Ahopelto, Valkee’s chairman. LifeLine is the lead investor in Valkee.

Ahopelto again is at the board of the tax-funded TEKES agency. And the biggest single Investment of TEKES goes into … LifeLine Ventures. As well as most of it investments. TEKES again has poured millions into Valkee.

Corporate governance, Finland style.


Personal note: To my knowledge, Valkee’s leaders have told investors and others, that I am a malicious person with an agenda to bring down Valkee. I may advise Elisa Oyj to look rather at the company turned down by a blogger, not at the blogger who turned the company down.

I have no specific hatred towards Somerto.